FASHION
Sasson—Yes, That Sasson—and Johnny Was Release New Collaboration
By Christian Chensvold, Associate Editor | October 3, 2024
What do two fashion icons with a combined 85 years of fashion-brand experience do when they have lunch together? Design a collaborative collection, of course. And so JW x Sasson was born, the brainchild of Paul Guez, who founded Sasson in 1976, and Rob Trauber, CEO of Johnny Was.
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NEWS
Textile Shows in L.A. Deliver Diverse Options for AW’25/’26 and Beyond
Buyers traveled to downtown Los Angeles Sept. 24–27 for the city’s Autumn/Winter 2025/2026 textile events. The New Mart, Cooper Design Space and California Market Center hosted shows to draw in designers, brands and supply-chain experts to explore options in sourcing.
ASU FIDM Museum Makes Fashion Statements With Inaugural Exhibit
Curators at the ASU FIDM Museum, the West Coast’s only fashion museum, dug into their 15,000-piece archives dating back three centuries to present the retrospective “Fashion Statements.”
Louis Verdad: TONÁNTZIN at LA Plaza Is Designer’s ‘Stepping Stone’
Los Angeles designer Louis Verdad recently embraced a new creative outlet—a sculpture named Louis Verdad: TONÁNTZIN.
Fashion’s Athletic Notes From the Performance and Active Categories
California Apparel News asked experts in the performance, activewear and athleisure categories: How will the performance, activewear and athleisure categories influence style, fabrication and innovation in fashion over the coming seasons?
Oliver Logan Delivers on Eco-Focused Comfort in Denim
Oliver Timsit has spent nearly two decades in the apparel industry focused on the denim supply chain, and, in 2020, he applied this experience to founding Oliver Logan, a Los Angeles clothing brand that prioritizes the responsible production of comfortable pieces.
PacSun, Paris Hilton Celebrate ‘Infinite Icon’ With New Collection
California brand PacSun and Paris Hilton have launched a new merchandise collection to complement the release of the celebrity’s latest album, “Infinite Icon.” PacSun partnered with Hilton’s 11:11 Media on the collection.
California Style Week by Fashion Week Haus Blends Design With Empowerment
California Style Week, a Los Angeles event produced by Fashion Week Haus, was held in Manhattan Beach, Calif., inspired by the national and worldwide brands that were born in the South Bay region of Southern California. Included were a runway show, a jean-drive eco initiative and a silent auction benefiting The Cause Connection nonprofit.
Gap to Celebrate 55th Anniversary With New NYSE Ticker Symbol
Gap turns 55 on Aug. 22, marking the anniversary of the opening of the brand’s original store on Ocean Avenue in San Francisco, so, to observe the occasion, the company will change from its original NYSE ticker symbol GPS to GAP.
American Rag Cie, Denim Dudes’ Nothing New Supports L.A. Brands
California retail mainstay American Rag Cie and denim consultancy firm Denim Dudes have partnered on an initiative named Nothing New to highlight reworked vintage pieces designed by seven emerging Los Angeles brands.
Two Legacy American Brands Join for the Birdwell x Pendleton Collection
Founded in 1961 in Newport Beach, Calif., Birdwell is known for its board shorts, which can last almost as long as a Pendleton stadium blanket. Made of nylon in a secret employee-owned manufacturing facility in Orange County, Calif., Birdwell’s trunks are built to withstand the rigors of surfing and lifeguarding—constant changes from wet to dry, repeated washings, ocean stress and strain—and still hold up for years.
![SFI, Simply Suzette Reduce Waste With PRO[C][GR]ESS Capsule Collection](https://apparelnews.media.clients.ellingtoncms.com/img/news/tease/2024/08/08/SFICover_tease_r239x159.jpg?b17de6e76731d79afa4c561a704eedad5e684a12 "SFI, Simply Suzette Reduce Waste With PRO[C][GR]ESS Capsule Collection")
SFI, Simply Suzette Reduce Waste With PRO[C][GR]ESS Capsule Collection
Los Angeles–based denim-development hub and laundry Star Fades International and the Simply Suzette information platform recently released a collaborative capsule collection to not only highlight technological advancements that reduce waste and support localization but also embody the vibrant L.A. denim community.
Art Hearts Fashion Energizes Los Angeles Swim Week With Las Vegas News
If the recent successful streak of Art Hearts Fashion runway shows is any indication, the announcement at Los Angeles Swim Week that the fashion-event producer was launching Las Vegas Swim Week at the next Las Vegas Fashion Week is a safe bet.
In Time for the Paris Games, Le Pickle Club Introduces ‘Le Olympic Collection’
The California Apparel News recently spoke to the sisters to learn about their fashion line and unravel the appeal of America’s fastest-growing sport.
Art Hearts Fashion Hosts 10 Days of Events Showcasing Over 30 Designers
Art comes from the heart, and inspiring and innovative design comes from Art Hearts Fashion.
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