| August 7, 2014
Surf’s up. From easy cut-offs to bleached denim and boyfriend jeans, denim designers take inspiration from So Cal’s laid-back lifestyle. Catch a wave for the hottest looks of the season
DENIM MASTER CLASS
Denim pioneer François Girbaud is credited with a lot of firsts in the industry—from stonewash finishing and industrial washing to stretch denim and new silhouettes such as the baggy jean, the pedal pusher and engineered fit.
MADE IN AMERICA
It is relatively easy to get into the T-shirt business, said Eric Byrne, who spent a good part of his career selling T-shirts. You just need screen-printing equipment and some blank T-shirts. The hard part is making good-quality shirts and putting the right graphics on them.
REDESIGNED WGSN/STYLESIGHT WEBSITE
Global trend and style intelligence firm WGSN relaunched its website to combine its strengths with Stylesight, the New York–based trend forecasting firm it acquired last November.