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Fashion Columns | California Apparel News

Retailers Look to Social-Media Analytics for Next Steps

CAN News Fashion 03 by Deidre Crawford, Technology EditorFebruary 03, 2012
It’s a given that a Facebook or Twitter page can raise the profile of a business, but retailers are still trying to figure out exactly what’s to be learned from all those followers. Brands are looking to social-media analytics to go beyond re-tweets and “likes” to drill down and more»

Macy's, Intel, Starmount Update the Traditional Store Model with New Technology

by Andrew Asch, Retail Editor February 03, 2012
The basic model for the physical store has not changed in decades, but the traditional setup of merchandise, cash register and sales staff might be taking a big step forward with new technology.

Call it an arms race for consumers’ attention, said Chitra S. Dabas, assistant professor of apparel more»

E-Commerce's Brand-New Bag

February 03, 2012
Over the past decade, few places have been more fashionable than Japan, and new e-commerce venture Little Black Bag thinks the whole world will embrace the Japanese shopping custom of fukubukuro. The word is translated as “lucky bags,” and these bags contain everything from toys to food to more»

Good Retail Sales Kick Off 2012

February 03, 2012
January sales were good. The International Council of Shopping Centers said January sales rose 
4.8 percent compared with the same time last year, according to the New York–based trade group’s index of retailers. It was the strongest January sales report since 2006, when retail sales more»

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