Where fashion gets down to business
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“I think there’s a real opportunity in retail to be able to romance the experience again. Retailers are going to have to work very hard to create that emotional feeling again. And it can’t just be, ’Here’s another thing to buy.’”
Wendy Liebmann, chief executive officer of retail consultancy WSL Strategic Retail, discussing retailers’ strategies for encouraging shoppers to spend. The quotation is from a New York Times story about consumers re-evaluating their spending decisions.