Mercedes-Benz Fashion Week Plans
New York–based 7th on Sixth, producer of Mercedes-Benz Fashion Week at Smashbox Studios, has revised the fashion show dates for the week and released a preliminary list of designers planning to show at the event at Smashbox Studios in Culver City, Calif.
The fashion shows will begin in the late afternoon on Oct. 25 and run through Oct. 29. The opening party is planned for Oct. 25 at The Argyle hotel in Hollywood.
Organizers said they expect a total of 36 shows. Confirmed labels so far are Ashley Paige, Coco Klicks, Custo Barcelona, Corey Lynn Calter, Da-Nang, Ella Moss, Enyce/Lady Enyce, Erica Davies, Frankie B, Heike Jarick, Iron, Jenni Kayne, Kate O’Connor, Louis Verdad, Maggie Barry, Naqada, Oligo Tissew, Pegah Anvarian, Petro Zillia, Rachel Pally, Shay Todd, Sheri Bodell, Sue Wong and True Meaning.
Mercedes-Benz Fashion Week will also host Mondrian Suites Oct. 27–29. Labels showing in the suites at Hollywood’s Mondrian Hotel include Biatta Lingerie, French Kitty, Disney Couture, One Ear Dog Frog, Army Pink, Hale Bob, Smashing Grandpa, Diverse Footwear/Naughty Monkey, Bleibtreu, Avita, London Sole, True Religion Brand Jeans, MB York Beauty, True Cross, Carilyn Vaile and Hardip Manku.
Mercedes-Benz, American Express, Smashbox Cosmetics, Evian, Silhouette, Judith Ripka, Cotton Inc., the Mondrian Hotel and Blow Fish are among the event’s sponsors. Media partners include Los Angeles Confidential, California Apparel News and Allure, and beverage partners include Vox Vodka, Gran Centenario and Anheuser World Select.
