Virtual Iris Launches Online Sales Tool
Los Angeles–based Virtual Iris Inc. has unveiled its Virtual Iris visual merchandising software, which is aimed at enhancing the online shopping experience for consumers and improving sell-through for retailers.
Virtual Iris allows online shoppers to pick up, rotate and examine items and zoom in on specific product features, such as dress bows and shoe buckles.
“By showing more to consumers, anyone engaged in e-commerce will be able to sell more,” said Gary Kramer, Virtual Iris’ chief executive.
Kramer said the technology is easy to use because it does not have plug-in utilities or extensive implementation requirements.
“Online vendors and individual sellers have the ability to create this functionality themselves in minutes for every product image on any site, banner or e-mail, without the overhead, capacity requirements or performance degradation associated with existing imaging solutions,” Kramer explained. “Virtual Iris provides this experience without requiring consumers to load any plug-in software at all.”
The product also allows consumers to change the colors or patterns of footwear and apparel items. Shoppers can access text or close-up visual information about particular product features and assess product dimensions with the drag of a mouse.
Shoppers can also instantly purchase an “Irisized” item from an image, e-mail or banner ad in fewer clicks than typically required by online retail or auction sites, Kramer said.
For more information, call (310) 403-7201, or e-mail sales@virtualiris.com. —Robert McAllister
