Sabrocita's Fashion Focus
Sabrocita Intima launched last June with an eye on the fastpaced juniors market.
Six months later, the collection of colorful, fashion-forward bottoms is being carried in Federated and Saks Inc. department stores, as well as in several juniors specialty store chains, including The Wet Seal Inc., Charlotte Russe and Anchor Blue.
The name, Sabrocita, was chosen to give the label a Latina ring, said owner Jorge Torres.
“We wanted to make an impact on the Hispanic market as well as entice others,” said Torres, who has worked in the apparel industry “off and on” for the past 12 years.
Sabrocita marks Torres’ first entry into the lingerie market. He said he is approaching it much like the juniors business by continually introducing new products into the line. The collection includes about 80 to 100 pieces, mostly bottoms, although in January, Sabrocita added bralettes and camisoles to the mix. In March, the company plans to expand into loungewear and sleepwear and add more lingerie items such as corsets and underwire bras.
About 80 percent of the collection is produced in Sabrocita’s El Monte, Calif., headquarters by the company’s own cutters and sewers. The focus on domestic production helps the line keep up with the quick-turn juniors business, Torres said. The other 20 percent of the collection is produced in Asia.
“The target market is the junior girl who has a little more money to spend, but she wants value for her money,” said Torres, who estimated his customers are 16 to 35 years old.
Wholesale prices range from $3 to $15.
So far, Sabrocita’s rapid growth has been fueled by the company’s sales efforts, but the collection recently joined the Nancy Pratt and Associates showroom in the California Market Center. Future plans include showing at the MAGIC International and Lingerie Americas trade shows, Torres said.
For more information about Sabrocita, call (213) 614-0056.
