L.A. Fashion Week Spring '06: Eye on Izze
Colorado-based soft-drink producer Izze was the inspiration behind designs at the Oct. 21 “Eye on Izze” fashion show and auction. The event, conducted in conjunction with the P.KaBu runway series, was a benefit for Project Reach, a program advocating literacy in U.S. farming communities.
For the show, designers created garments based on the Izze drink and logo, which is a sunburst-shaped design taken from a cut piece of fruit.
Participants included Los Angeles designer Candice Held, who showed a few of her vintage silk halter dresses; Bay Area designer Helen Olds, who crafted a two-tone halter dress in bright orange; Maggie Barry, who offered a red cocktail dress detailed with metal “Izze” rings; Jose Angel, who presented a bright yellow silk jersey top and white hot pants; Single’s Galena Sobolev, who kept it simple with a peach-colored Izze tank and jeans: Uriel Saenz, with a wovenknit dress inspired by Izze’s blackberry-flavor drink; Come to Mama’s vintage slipdresses; and Adide’s yoga gear. —Robert McAllister
