Jones Goes home
New York–based Jones New York launched a direct-selling program called Million Wishes, which will provide a platform for selling accessories directly to consumers in a home environment. Much like a Tupperware party, Million Wishes consultants will host shopping parties to sell jewelry, handbags, belts, scarves and other accessories. Jones will produce an accompanying Million Wishes catalog. The company plans to build the program to 9,000 consultants within three years.
