Eco Is The New All-American

Is Eco the new All-American? Well, if beauty pageants and fashion go hand-in-hand, then it must be true. Miss USA 2007, Rachel Smith, turned up at last night’s Gen Art Soyjoy “Fashionably Natural” to lend her support to the cause.


The all-American girl is friends with one of the Velvet Leaf designers and—naturally—was wearing Velvet Leaf at the event.


“This is organic and natural and that’s what I try to embody,” she said.