BTS Sale Shopping Via Twitter

Austin, Texas–based search engine CheapTweet (www.cheaptweet.com) is heading back to school, with retailers looking to “maximize their presence on Twitter” and to help consumers “locate and deliver the best deals on Twitter for kids’ and juniors apparel and accessories, school supplies, and more.” CheapTweet aggregates more than 1 million Twitter-based deals. The site is operated by Appozite, an Austin-based social e-commerce software company that connects retailers with customers. Appozite also runs TweetReach (www.tweetreach.com), an online site that allows Twitter users to calculate how many people have seen their Tweets.