Designer Launches Eco-Friendly Totes Made From Recycled Grocery Bags
Chris Dennler, designer and founder of Rxmance, a Los Angeles–based contemporary brand of fashion basics, has a brand-new bag.
Tejbolt, Dennler’s newest brand, launches for Fall 2009 with a selection of eco-friendly bags made of woven plastic grocery bags. “Eventually, I want to grow it into a full eco-apparel and housewares line,” Dennler said.
Tejbolt’s bags—which are hand-woven in China from damaged, used and unused grocery bags—come in four silhouettes and a variety of colors. “Grocery bags don’t bio-degrade, and they are incredibly damaging to the environment,” Dennler said. Consumers looking to cut down on their grocery-bag consumption without giving up on style will find Tejbolt’s bags ideal, he said. “They’re very cool-looking and fashionable, but they are also versatile and durable. They can be used for groceries, but they can be used for just about anything. I stuff books into mine, and they can be just an everyday bag. That’s important to me,” Dennler said.
Dennler sells his apparel to a variety of high-end specialty stores and boutiques, and he envisions selling his Tejbolt bags in the same distribution channels. Wholesaling for $20 to $40, the bags will be available in an oversize beach tote style, a men’s tote style and two smaller sizes. “I’m shooting for a wide demographic,” Dennler said. “Everyone from young, fashion-minded people looking for an easy way to be eco-friendly to a 70-year-old woman who thinks it’s the coolest thing she’s seen.”
For more information on Tejbolt, call (303) 919-1001.—Erin Barajas
