Levi's Takes Photo Stories on the Road
Levi Strauss has a unique way of connecting with women, and it will be showcased in Washington, D.C., this Tuesday and Wednesday at a heavy-hitting conference.
The iconic blue jeans brand has a project called "Secrets of Inspiring Women." which will be talked about at the first-ever TEDWomen conference. TED stands for Technology, Entertainment and Design. Annual TED conferences are held in Long Beach and Palm Springs, Calif., as well as Oxford, England. But this is the first all-woman conference. The format is for global leaders to give the talk of their lives (in 18 minutes). The theme for this first conference is, "Women Reshaping the World."
Levi's will reveal its photographic showcase at the two-day conference celebrating inspirational women on pictorymag.com. It's part of Levi's "Shape What's to Come." Women were invited to submit self-portraits and tell the story ofgetting to where they are as a woman, list who their mentors were along the way, explain how they’reimpacting others and share advice for the next generation. Photographer Maren Celest joined Pictory founder Laura Brunow Miner to guestcurate the showcase.
There are some amazing stories iin this collection. Millennial celebrities who are shaping the futureinclude Zooey Deschanel of She Him and singer/songwriter Janelle Monae. Theyhosted videocasts on Shape What’s to Come.com sharing their personal journeys. You can view the discussions at Shapewhatstocome.com.
