CurveNV Increases Presence of Men's Brands
CurveNV—the focused trade show for women’s and men’s lingerie, swimwear, loungewear and sleepwear—has responded to retailers’ demand by offering more men’s lines at its show.
The Feb. 15–17 edition of CurveNV at the Venetian Hotel in Las Vegas will carve out a special section called“Men’s Elegance” for brands encompassing boxers, briefs, robes, loungewear, sleepwear and shapewear.
The range of labels, new resources and international companies includes Calvin Klein, Just Cavalli, Hugo Boss, Diesel, Hanro, Guilio, JM, Greg Homme, 3G, Rip’T, Whittal & Shon, Tulio, Bumgear, Joe Snyder, Julie France, Gigo, Gia, Undergear and Karen Luu.
“Men’s underwear today is not just a piece of underwear,” said Laurence Teinturier, executive vice president of CURVExpo, which organizes CurveNV. “It has become a lifestyle fashion item, fully part of a man’s wardrobe. Lingerie and men’s elegance under the same roof makes a lot of sense for the retailers that are expanding their offerings both ways.” —Rhea Cortado
Related article: Getting Comfortable with Men’s Underwear
