SwimShorts 2010

These short takes on Swim 2010 feature the latest styles and innovations from designers; manufacturers; and fabric, fiber and component suppliers. From feminine and flirty to athletic and trendy to retro and rock ’n’ roll, a diverse range of resources is represented here.

ABIT, the Brazilian Textile and Apparel Industry Association, represents 30,000 companies from natural and industrial fibers to apparel and retail companies. ABIT participates actively in the evolution of Brazil’s textile sector to make it a strong competitor in the global market through international agreements, interest protection for entrepreneurs, commercial promotion, and Texbrasil. The Texbrasil Program provides training through courses, seminars, and lectures, as well as business missions and strategic support for Brazilian companies in international fairs. Visit ABIT online at www.abit.org.br.Beach Rays has experienced a great response to its new direction and expanded juniors and children’s divisions focused on trends with original artwork, silhouettes and color. Beach Rays has not lost the concept of being price-conscious at the same time. The average cost of bikinis and tankinis is $19 to $23; men’s boardshorts average $23; and kids swim, from toddler through youth, averages $11 to $13. Because Beach Rays’ parent company owns factories and counts private label as a significant part of its business, the brand can provide great value pricing for a well-made product. 2010 marks In Gear’s 20th anniversary. There is no better time than now to turn our thoughts and appreciation to all of you who have helped to make our continued progress possible. We sincerely appreciate your business and loyalty. It’s been a great 20 years, and we look forward to many more great years ahead. We hope that each of you enjoyed this holiday season, and we wish you and your family a happy and healthy 2010!INVISTA, maker of LYCRAreg; and Xtra Life LYCRAreg; fiber, has now expanded to global swimwear markets, reaching North and South America, Asia, and Europe. The high-performing Xtra Life LYCRAreg; fiber offers beautiful, long-lasting fit that resists bagging and sagging, is 5 to 10 times more chlorine resistant than ordinary spandex, and is also resistant to suntan lotion and skin oils. In addition, Xtra Life LYCRAreg; Black fiber offers the first truly black or uniform shades of swimwear with longer-lasting colorfastness. Other benefits include virtual elimination of grin-through, excellent uniformity, high recovery power, and the opportunity to create interesting design effects. Please call (212) 512-9235.Specialty fabric and yarn manufacturer La Lame is on top of the season’s hottest trends, offering stretch and rigid laces and sequins that have infiltrated swimsuits, coverups, dresses, and sportswear categories. Going forward into 2010, La Lame presents “pucker fabrics” available in ginghams, plaids, stretchy elastic pucker embroidery, and other novelties. Not to be forgotten are shiny and dull metallics in a variety of colors that are proving to be a year-round item in stretch leggings. Also showing are performance fabrics that have wicking, moisture-management, and antibacterial properties and can go to from the gym to everyday street wear. Please call (212) 921-9770 for more information.Malibu Dream Girl launches juniors brand Gossip Girl for the 2010 season. Targeting the young fashionista who loves glam and flirty looks, Gossip Girl was created in response to a growing need for a fashion-forward, feminine collection to complement Malibu’s other juniors brands, Gossip and Gossip Collection. Gossip caters to the juniors customer with an active lifestyle, while Gossip Collection is a contemporary line with a luxurious and sophisticated look. Gossip Girl will be sold at better specialty and department stores. For the latest updates about Malibu’s brands, visit www.malibuswim.com.SwimShow 2011, the largest and most comprehensive swimwear exhibition in the world, is set to invigorate the industry with what promises to be its most successful show yet. Three hundred fifty exhibitors representing more than 2,000 lines will gather in the Miami Beach Convention Center in the heart of South Beach for four action-packed days, from July 17 to 20. Recognized as the premier resource for buyers from all swimwear categories and catering to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants, and more, this year’s show will be the finest presentation of swimwear ever and will feature top brands from around the world. Visit www.swimshow.com.

Founded in 1949, the Philips-Boyne Corporationreg; is a fully stocked distributor of high-quality woven shirting fabric. The majority of the line consists of long-staple 100 percent Egyptian cotton that is woven and finished in Japan. More than 3.5 million yards of stock includes styles ranging from classic stripes, checks, plaids, and solids to novelties, oxfords, flannels, voiles, seersuckers, ginghams, and polka dots, with new patterns added regularly. Blends, linens and silk selections are also available, as well as exclusive broadcloth qualities Ultimoreg;, Coronareg;, and Superbareg;. Philips-Boyne serves everyone from at-home sewers and custom shirt-makers to couture designers and branded corporations. Visit www.philipsboyne.com.The 2010 contemporary swimwear collection from Ed Hardy Swimwear was created to cater to different taste levels with a focus on edgy details such as pop colors, repetitive patterns, distressed vintage washes, embroidery, foils, and unique screen-printing techniques. Sea and Sun LLC is the premier manufacturer of Ed Hardy Swimwear, based out of Los Angeles. The collection will offer mix-and-match separates, Lurex fabrics and unique embellishments such as custom hardware. Sublimation printing will further enhance the Original Group (OG) collection, best recognized by the traditional Don Ed Hardy design tagline, and Corruption, a collection dedicated to reds, blacks, and whites.Leaders in eccentric, vintage ’70s style, True Religion launched its 2010 women’s and men’s swimwear collection at Mercedes-Benz Fashion Week Swim. Giving a creative spin to the company’s traditional boho-chic flavor, the 80-piece collection consists of mix-and-match separates created with vintage-inspired tie-dyed prints and textured fabrics such as faux snakeskin, plaid, and camouflage. Timeless fashions complement the brand’s hippie identity and combine with signature touches of pop color, unique stitchwork and playful embellishments. Inspirations include retro, pop-culture icons and the contemporary casual looks seen on the streets of Los Angeles.

The ViX Summer 2010 collection is full of whimsical prints and bold colors that are sure to catch the eye of any passerby. “My summer collection was inspired by the purest elements of ViX: leather treatments, unique prints and hints of the latest trends like neon. I wanted to incorporate the brightness of summer with an overall feel of sophistication,” said designer Paula Hermanny. Visit www.vixswimwear.com.

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