L*Space's App Connects Shoppers With Stores
Irvine, Calif.–based contemporary swimwear maker L*Space has released a free iPhone app that allows users to view L*Space collections, photos, blog posts and videos; locate bricks-and-mortar retailers with a GPS store tracker; link directly to the L*Space Facebook page; be updated on giveaways and promotions; and share images via Facebook, Twitter, e-mail or text message.
“I created the L*Space app not only because I believe that social media is important now more than ever but also because I want our consumers to be able to interact with the brand no matter where they are,” said Monica Wise, L*Space’s creative director and designer, in a statement. “We’ve experienced great success on Facebook with our fans interacting and sharing posts. My goal here is to have them check back into our application like they would with a Facebook or a Twitter—multiple times a day—and share images with friends.”
The application will be updated with new features, images and blog posts to encourage fans to keep checking back, the company said. The app is compatible with the iPhone, iPod Touch and iPad and requires an operating system of iOS 3.1.3 or later.—Erin Barajas
