Quiksilver, Now With SAP
SAP, the New York–based provider of business software, has landed Huntington Beach, Calif.–based surf giant Quiksilver as its latest client. The surfwear maker has replaced its existing business software systems with SAP’s Apparel and Footwear Application, a release from SAP said, to “better support the global development, production and distribution of its diversified mix of branded apparel, footwear and accessories.”
Quiksilver—which has grown into a nearly $2 billion company with a stable of brands that includes Quiksilver, Roxy, QSW, Quiksilver Girls and DC—sells its products in more than 90 countries.
“Quiksilver operates in highly competitive markets around the world, and our ability to rapidly respond to market opportunities is critical to our success,” said Robert McKnight, chairman of the board, chief executive officer and president of Quiksilver, in a statement. “By selecting and implementing SAP Apparel and Footwear, we gain a proven industry solution that will help us run our company more efficiently so we can focus on what we do best—designing and delivering great, innovative products that represent the boardriding lifestyle.”
According to SAP, the Apparel and Footwear solution will help Quiksilver manage critical industry-specific processes on one common global system, eliminating many current standalone regional applications, the statement said. “With SAP software, Quiksilver’s merchandising, production, sales, distribution center and finance teams will have a ’built-in’ coordinated approach to operations and customer service.”—Erin Barajas
