Cool Glasses, Dude
Justin Timberlake, founder of the William Rast brand, loves the ladies. Obviously. And he likes fast cars. Just last week William Rast sponsored the winning car at the Indianapolis 500. So what do you get when you combine JT's two loves? Danica Patrick - a hot racecar driver that competed in (but didn't win) the Indy 500. She's the new face of William Rast's eyewear line.
According to a release from the company, Danica will be wearing William Rast, on and off the racetrack and be featuredin upcoming campaigns.
Judging from this soundbite, Danica is an old hand at sponsorships and endorsing brands:
"That's what you have to do here at Indy; you have to take that chance andset yourself apart," Patrick said. "Which is why I love this partnership withWilliam Rast and William Rast Eyewear. Fashion is very personal and it directlyreflects your style and how you do things. I am very driven and focused on myperformance, and to me, this brand reflects my attitude, personal style, driveand desire to win. And we all know at Indy — it's all about the Win."
About WR eyewear: This year's William Rast Eyewear line includes both optical frames andsunglasses for women and men; and a special William Rast Racing Eyewearcollection, that features sporty, athletic styles with upgraded materials andfeatures.
