The Park
Lady Liberty BuildingSuite 400 (Men’s collections)(213) 250-6200 Suite 200 (Women’s collections) (213) 623-2474
When The Park showroom began expanding beyond its 6,500-square-foot space at the Lady Liberty building, the showroom decided to separate the men from the women.
Starting in January, the showroom now occupies two 6,500-square-foot showrooms on separate floors at the Lady Liberty. In the original suite 400, The Park’s men’s collections has a billiard table and a pingpong table. The new suite 200 features The Park’s women’s collections—showcased under the soft glow of feminine chandeliers and against the backdrop of a yellow wallpaper-print wall.
At The Park’s women’ showroom, the women’s lines for Dirtee Hollywood, which features artwork by illustrator Molly Crabapple and photographer Patrick Hoelck, and Swag Like Us, a Los Angeles company with the license to new music and classic film imagery, hang near La Fine and Toxy, sister collections that feature knits with hand-drawn graphics, said sales rep Paula Vasquez. The Park also carries two Australian lines, Cohen et Sabine and Fairground; jewelry line Mr. Kate; and Winter Kate, Nicole Richie’s line.
Wholesale prices range from $22 for T-shirts up to $150 for some Fairground and Cohen et Sabine pieces.
The Park also houses the Majestic corporate showroom, which represents Earnest Sewn and House of Harlow; the SparklingOrFlat showroom, which carries Cleobella and Tretorn; and the Seamless Showroom, a New York showroom that represents several collections, including Daftbird, Daughters of the Revolution and Thayer.
In the men’s showroom, the two newest collections are hat line Goorin Bros., which features everything from “old-school 1920s fedoras to ball caps and newsies,” said showroom rep Adam Redhead, and Hasso, a Colombian accessories collection that The Park is representing and distributing in the United States. Hasso’s collection includes backpacks, laptop bags and iPad cases in leather, canvas and wool. Wholesale prices range from $30 to about $82, and the collection also includes three shoe styles: two oxfords and a chukka boot.
The Park also carries i.am, the upscale contemporary men’s line launched by musician Wil.i.am. The collection includes lambskin-leather jackets that range from $160 to $300. There’s also a limited-edition group that is priced up to $900 and an Italian footwear collection that is priced from $180 to $350.The showroom also carries Doppleganger, the diffusion line from Orthodox; the M Cohen jewelry line; and Paperback, a garment-dye collection produced by a Vernon, Calif.–based washhouse that includes tops and bottoms and a vast range of colors and washes. The line includes jeans, twills, cords, shorts, tees, hoodies and button-down shirts, and wholesale prices range from $42 for shorts to $60 for pants. The Park also carries Jachs, which started with woven shirts and has evolved into a full collection of workwear-inspired apparel and bags. There are several graphic T-shirt collections, including Dirtee Hollywood. The line has been picked up by Kitson, Fred Segal, Urban Outfitters and “a little bit of Nordstrom,” Redhead said. The Park also carries Gypsy 05, the casual lifestyle line; Kinetix, a graphic T-shirt line that has expanded into cardigans, henleys, thermals and outerwear; and Swag Like Us.
There are two classic moto lines, WQ Premium, which features licensed classic auto imagery and auto-themed graphics, and Norton, the collection launched by Norton Motorcycles.
The wide range of collections makes The Park a one-stop shop for stores that cater to a customer Redhead describes as a rebel with a sense of style and character.—Alison A. Nieder
