New Lines: The Academy Awards Building

A listing of new tenants and lines at the major showroom buildings in the Fashion District of Los Angeles

817 S. Los Angeles St.VELVET EVENTS4FEvent-production company that produces everything including fashion shows, weddings, birthday parties, bachelorette parties and baby showers

THE DIELINE4DPackage-design company that also provides a place where the package-design community can review, critique and stay informed about the latest trends in the field

INDIE POP4A and 4CRecord label specializing in cutting-edge music for the mainstream pop market, functioning as a hybrid production company, management firm and publisher

KELLY LYONS: JEWELRY COLLECTION3D (temporarily for market, permanent showroom in 4E)Jewelry, handbags and belts

SPRING FOR COFFEELobbyServing Blue Bottle coffee