Funky Soul
Addicted to Denim
Funky Soul is created for denim junkies. The word addiction was originated in the 16th century denoting a person'8217;s inclination. Since then the world has been able to realize each one of us has one of those: an addiction. At Funky Soul we also feel inclined to a certain something that's called denim.
A classic fabric that can be used however and whenever you want to. That's the great thing about denim; it can be turned from sporty to edgy and fun. We are fascinated by it and how it can transform a women's body. The power of it should never be underestimated. It has altered our way of constructing a fashionable outfit.
This is the reason why at Funky Soul we focused most of our research and innovative ideas around what this simple fabric can do, or should I say, what we can make it achieve. So after extensive brainstorming, insight and argumentation, four different fits were born. These were made to be united forever with whoever tries them on, because they will always love you back. I mean who doesn't invest time searching for that perfect pair of jeans that you can't live without? We all do!
For a special innovation you need a special denotation that can capture the attention even before the customer has tried the merchandise. The Enhancers Technology'174; was a perfect fit. But we weren't done yet, we also needed to find how each of those fits were going to be seen and how we could make customers relate to them only by its name: The Love it'174;, The Boomy'174;, The Miracle'174;, and the Dreamy'174;.
We create denim that you will love and feel addicted to, denim as passionate and fun as their users. Our daily focus is portraying this addiction on every style and getting the message across. This is what Funky Soul is all about. With dedication and thorough hard work we are convinced and will convince you, that you just found that perfect pair of jeans you were looking for. We'll just let our jeans do the talking with amazing washes and hand crafted details, so you'8217;ll never want to try another pair of jeans.
