Yoyo Yeung
Yoyo Yeung
Cooper Design Space
Suite 540
(323) 966-2896
www.youngbyyoyoyeung.com
The shiny cement floor and neutral tones inside the Yoyo Yeung showroom are the perfect backdrop for the Young by Yoyo Yeung contemporary label, which launched in 2010.
Yeung, who studied fashion design in London, cut her teeth in the industry by working as Calvin Klein’s visual director for Asia Pacific and later as BCBG Max Azria’s global director for design and product development.
Also, she and her husband, Serge Choukroun, established Mega-Link International, a Hong Kong company that owns six apparel factories in Asia that do production for well-known labels such as Joie, BCBG Max Azria, Catherine Malandrino, Haute Hippie and Hervé Leger as well as for Yeung’s own label.
Having her own factories guarantees that the brand’s clean and sophisticated apparel is well made and tailored with intricate details to set it off from the crowd.
“The label is quite famous in South Korea and is growing rapidly in Europe,” said Maggie Bermudez, the company’s U.S. director of sales, who works in the showroom with Kimberly Tilton, who is in charge of operations logistics. “We are in the process of looking for distributors in Canada and Europe.”
Bermudez said the brand, based in Hong Kong, is carried in 150 boutiques, including Kitson, and talks are underway with buyers at Barneys New York and Bloomingdale’s. “We are very strong in Miami, California, Texas, New York and Washington,” Bermudez said.
Yeung’s designs are sleek and elegant, enhanced by the use of luxury fabrics, subtle beading and leather accents for feminine touches that make a statement.
Some tops have black leather accents at the shoulder while others have a band of silvery leather around the collar. A cocktail-style harem pant, which comes in blue and tan, is made of beaded fabric guaranteed to make a statement.
Every collection consists of luxe cocktail dresses, sophisticated dinner attire, upscale business dresses and travel-comfort pieces that are all beautifully tailored.
Wholesale prices range from $55 for a jersey top to $600 for a rabbit-fur coat. —Deborah Belgum
