Porsche Design and Vogue Fete the Re-Opening of Porsche Design Beverly Hills
Beverly Hills was a glittering last night when celebs and Hollywood notables came out to celebrate Porsche Design’s newly renovated boutique on Rodeo Drive. Actor Patrick Dempsey, costume designer Janie Bryant (Mad Men) and tennis star and Porsche Brand Ambassador Maria Sharapova, were just a few of those who gathered on Via Rodeo for an ultra luxe cocktail party to fete the occasion. Porsche Design CEO Juergen Gessler spoke and Bryant spoke at the event and musician Austin Paul gave a special performance. The luxury brand debuted its Fall/Winter collection with a photography installation featuring campaign images shot by famed photographer Peter Lindbergh. The same concept timeless purist design and functionality can be found in the brand’s new store design as well as its clothing, accessories and sleek automobiles. Porsche displayed its technically inspired products including sunglasses and tennis shoes in innovative ice sculptures. Here are some images from the event.