THVM ATELIER GETS COLORFUL IN NEW DENIM COLLABORATION

Thvm Shakes Denim Rules

photo

Thvm Atelier's colorful collection. Courtesy Thvm Atelier.

Sure, jeans are some of the world’s most popular pants, but they’re not the most colorful.

Wash them any way you want, and unless they’re neon colors, the overwhelming majority of jeans fit in with earth tones. But conventions were meant to be defied, and Los Angeles-based Thvm Atelier worked to shake up the typical denim palette.

Well-known in denim aficionado circles, Thvm partnered with artist William Lemon III to place his brightly colored graphics on their idiosyncratic jeans and tops. You won’t have to wear shades when looking at these clothes, but they are not your hippie parents’ Levi’s either. The collection is available at L.A.-based avant garde fashion store Weltenbuerger.