Juicy Heads to Kohl’s

One month after Juicy Couture was purchased by Authentic Brands Group from Fifth & Pacific (formerly Liz Claiborne Inc.), the Southern California brand is heading to Kohl’s.

Authentic Brands and Menomonee Falls, Wis.–based Kohl’s Corp. struck a deal for Juicy Couture women’s and girl’s apparel, accessories and home décor to be sold at Kohl’s stores nationwide beginning next fall.

“Our partnership with Kohl’s allows us to build on Juicy Couture’s powerful, contemporary heritage and bring the brand—long-recognized as a glamorous wardrobe staple—to loyal and fashionable Kohl’s shoppers,” said Jamie Salter, chairman and chief executive officer, Authentic Brands Group LLC, in a company statement. “Designed in New York, the collections will combine the very recognizable aesthetic with the signature style of Juicy Couture.”

Juicy will join Kohl’s lineup of well-known brands, including Simply Vera Vera Wang, Jennifer Lopez, Candie’s, Rock & Republic and LC Lauren Conrad.

New York–based Authentic Brands Group, in partnership with Leonard Green & Partners, manages a wide range of consumer brands, including Marilyn Monroe, Judith Leiber, Adrienne Vittadini, Taryn Rose, Misook, Hickey Freeman, Hart Schaffner Marx, Palm Beach, Bobby Jones, Spyder, Prince, Ektelon, Viking, TapouT and Sportcraft.