Photos by Elizabeth Daniels

Photos by Elizabeth Daniels

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Wildfox Opens in Sunset Plaza

If you like the color pink, this store is for you.

The Los Angeles-based young contemporary label Wildfox is going all girly with its first flagship store that opened in Sunset Plaza recently.

The 2,000-square-foot outpost has a pink exterior, a very large pink plastic flamingo in the patio area and a pretty pink chandelier.

“We are thrilled our customers finally have the opportunity to experience all of our products in one place. The flagship location will always carry the newest and widest assortment of styles," said Wildfox CEO Jimmy Sommers. "The space is meant to feel like walking into the ultimate Wildfox girl’s dream closet."

The store will showcase the label's ultra-soft graphic tees, jumpers, dresses, bottoms, angora-blend sweater knits, eyewear, denim, swimwear as well as its children's wear.

The store was designed by Katie Hurley, owner and founder of Fineas+Clover. The interior has 15-foot beamed ceilings, travertine floors, a fireplace and a patio cabana.

The exact address of the flagship is 8710 Sunset Blvd.

Soon to join the burgeoning bricks-and-mortar lineup for Wildfox is another retail space at the Malibu Country Mart. It debuts later this year.