California Apparel News

Evy of California, located in the heart of downtown Los Angeles with a design studio and corporate offices, has been a long-time licensee of various childrenswear brands.

Now the Southern California company has signed a design, production and distribution licensing agreement with Sean “Diddy” Combs to produce his Sean John collection for girls and boys.

“Sean John is a truly inspired fashion brand, and we at Evy of California are proud to have been selected as the right partner to help take the next step in the evolution of the children’s collections,” said Kevin Krieser, president and chief operating officer of Evy of California.

Launching for Spring 2016, the collection will consist of sportswear and outerwear for boys and girls. This is the first time the Sean John label has ventured into girls’ apparel, and the collection will also touch base with tweens.

Sean John entered the childrenswear market in 2000 with boyswear and thought it was a natural progression to extend into girlswear. Combs launched his menswear collection in 1998, and the label now has more than $525 million in annual retail in the United States.

In May 2010, the Sean John label signed a deal with Macy’s to be the exclusive U.S. department-store vendor for the men’s sportswear collection.

Evy of California is a family-owned venture that has licenses to produce childrenswear under labels such as Hello Kitty, Disney Princesses, Mickey and Minnie Mouse, Pixar and Peanuts as well as owning four of its own brands, which are Fleurish Girl, California Talk, Super Charged and Kidture.