Biodara's Michael and Mimi Kim

Biodara's Michael and Mimi Kim

Put on Your Fashion Face

During my multi-show, multi-venue, multi-mile trek through the Las Vegas trade shows this week, I met Mimi and Michael Kim at the Park Showroom booth at Project.

Mimi told me the story of her skincare line Biodara, which is hand-blended from bioactive botanical materials in Huntington Beach, Calif. She launched Biodara after being diagnosed with an autoimmune disease that left her skin ultra sensitive. According to Mimi, her products contain anti-inflammatory phytonutrients, essential fatty acids and antioxidants—which will leave skin looking and feeling radiant and refreshed.

The company has been building a following for its brand through beauty boutiques, but Mimi said she thinks her line is a good fit for high-end fashion boutiques, as well. In addition to beauty retailers like Green Line Beauty on Melrose in Los Angeles, Biodara is also carried in the Hyden Yoo boutique on Abbot Kinney in Venice, as well as Blvd. in Manhattan Beach.