MRket Partners With Equinox for New Activewear Section
MRket is diving into the activewear market with Move, a new section at the upscale menswear trade show.
The new area will bow within the Vanguards Gallery section during the Jan. 24–26 run of MRket at the Javits Center in New York.
“Move is a response to a cultural shift: Men are dressing for a more active lifestyle,” said Lizette Chin, vice president of menswear at BJI Fashion Group, which produces MRket. “Menswear retailers are shifting assortments as health and wellness becomes the new luxury. They will discover the most innovative, better menswear brands for their matrix at Move. We are so proud to be launching this pioneering, timely platform with category leader Equinox.”
Move will feature high-end active and performance apparel, including Rhone, Athletic Recon, EFM (Engineered for Motion), Mizzen + Main, Eysom and Masterclass. The section will be anchored by Equinox, the fitness and wellness brand with 75 clubs across the country. Equinox will present a pop-up shop for buyers and host fitness-inspired demos.
“Men’s trends have shifted quickly toward athletic tailoring; MRket and the concept of Move helps make this shift for men faster and more possible,” said Frank Rappa, senior director, retail, at Equinox. “Equinox curates a wardrobe from workout to hangout, guiding our members toward a high-performance lifestyle. We are excited to work with Move at MRket to bring our vision to life.”