August Los Angeles
Cooper Design Space, Suite 422
Melissa Naguiat opened her August Los Angeles showroom in the Cooper Design Space in February, and she’s curating the look of the showroom as carefully as the mix of the lines she represents.
“I want the showroom to reflect my own personal style and be very inviting and welcoming as well as have an element of design,” she said.
With high ceilings and a wall of windows, the fourth-floor space features a macramé piece by Orange County, Calif.–based artist Jim Olarte that covers an entire wall.
“He was here all day installing it,” said Naguiat, who is considering commissioning a painting by another local artist, and she’s working with a designer to create new worktables for the showroom.
“There’s lots of thought and care to what’s put in here,” she said. “I spend more time here than in my home. I feel it should have an aesthetic.”
Naguiat is no newcomer to the Cooper Design Space. She co-owned the Lefties Showroom on the building’s fifth floor before opening the August Showroom. Now, three months in, she and her sales reps, Christina Taylor and Janelle Taylor, are preparing for June market.
The showroom carries a mix of feminine, contemporary collections that fit with a “California-type lifestyle.” Wholesale priced between $50 and $200, the lines include California brands such as Jen’s Pirate Booty, a contemporary bohemian collection that sells to Planet Blue, Neiman Marcus and Revolve; Novella Royale, a San Clemente, Calif.–based line featuring original prints and upcycled fabrics; Lov Project, an LA-based resortwear collection of hand-dyed silk caftans and wraps; and Eternal Sunshine Creations, a Los Angeles collection that ranges from knitwear for winter to easy dresses and rompers for spring and summer, all with a “laid-back California vibe,” Naguiat said.
There’s also Christy Dawn, the feminine collection by model-turned-designer Christy Dawn Peterson, and One Teaspoon Swim, the swim line from contemporary brand One Teaspoon. The showroom also carries U.K.-based edgy dress collection Three Floor and several Australian lines, including Spell & the Gypsy, a contemporary line with a free-spirited aesthetic; swim lines She Made Me and Skye & Staghorn; and sunglasses line Valley Eyewear.
The newest addition to the showroom is Earth Tu Face, a plant-based skincare collection.