Hyosung launches Creora Fit2 for Denim

Creora spandex producer Hyosung will launch its new Creora Fit2 at the Nov. 18–19 run of Denim by PV in Barcelona.

Creora Fit2 was created to give consumers a “second-skin fit” with “360-degree comfort.” The fiber also offers reduced shrinkage and improved recovery.

“For 2017, we see continued demand for super-stretch denim for women and men. Today’s consumers expect denim to fit better and with more comfort,” said Ria Stern, Hyosung global marketing director. “We will be working with retailers and brands to promote Creora Fit2 technology as it delivers on those consumer needs.”

Hyosung has partnered with Karachi, Pakistan–based denim mill Soorty, which will introduce a new collection using Creora Fit2.

“Creora Fit2 technology has allowed us to create a new collection of four-way stretch denim with higher stretch but without the typical warp shrinkage and instability issues,” said Levent Korkmzer, who overseas R&D for Soorty. “The new collection is more affordable than previous four-way stretch technology and, therefore, more marketable. We are calling the collection Zumba to capitalize on today’s strong athleisure inspirations”