You Can’t Spell Apparel Without an App
Google recently announced new fashion/tech partnership with Swedish fast-fashion retailer H&M that really focuses on the “app” in apparel.
Fashion blogger Kenza Zouiten, the co-founder of Swedish fashion line Ivyrevel, explains the concept in a newly released video.
Zouiten and Ivyrevel are testing a new app that will monitor your daily activities and gather information about where you go and what you like to do. All this data will be used to create a custom design based on your lifestyle.
The “Data Dress” app is expected to be available later this year.