More than 18,000 Fans Celebrate Vans Checkerboard Day and Raised Over $1 Million
Actions-sports footwear, apparel and accessories brand Vans has announced that, with the help of over 20 non-profit partners, the brand was able to encourage more than 18,000 fans of the label to use their creativity to better their communities around the world on Vans Checkerboard Day.
The third annual Vans Checkerboard Day took place Nov. 18 and featured a number of art, action-sports, music and film activations all over the world. JUJU and Surf Ghana hosted several different activations at Besua Beach in Ghana that included beach clean-ups, free surf lessons, an art performance, a film screening and a custom-culture workshop. Surf Ghana also unveiled Freedom Skatepark, Ghana’s first-ever skatepark. Surf Ghana launched the campaign to fund the skatepark in 2020 and was supported by the late Virgil Abloh, who was overseeing the project before he passed away.
Vans Checkerboard Day began in 2019 and the company has donated more than $3 million to creative charities globally. The Vans Checkerboard Fund at Tides Foundation was established to support Vans’ ability to provide monetary support to nonprofit organizations.
To support the mission of restoring communities around the world, over $1 million was donated by Vans and The Vans Checkerboard Fund at Tides Foundation to 15 regional charities and global partner DoSomething.org. Each of the 15 charities received $50,000 from The Vans Checkerboard Fund at Tides Foundation or through a direct donation from Vans. Vans also donated $250,000 to DoSomething.org, with $25,000 going to scholarships.
In addition, Vans fans donated a total of five million of their own Vans Family points through the Vans app to raise an additional $25,000 for DoSomething.org scholarships. Vans Family is the loyalty program for Vans and points are earned by making purchases at Vans stores or on its website.