Levi’s Summer launched an Abbot Kinney pop-up that ran May 29–June 14 in Los Angeles as part of the brand’s seasonal campaign.
EVENTS
Levi’s Celebrates Venice, Calif., With Abbot Kinney Pop-Up
Levi’s Summer headed to Venice, Calif., recently as the brand celebrated Los Angeles creatives with a pop-up shop on Abbot Kinney. Levi’s Summer headed to Venice, Calif., recently as the brand celebrated Los Angeles creatives with a pop-up shop on Abbot Kinney. The pop-up destination was designed to complement the Y2K inspiration behind Levi’s seasonal campaign while paying homage to the creatives, surfers and skaters who have led the neighborhood’s cultural direction.
“Venice has always been a place where creativity, individuality and culture naturally intersect, and that spirit has long been part of Levi’s DNA,” said Chris Jackman, the company’s vice president of marketing, North America. “With our Abbot Kinney pop-up, we wanted to create a space that captures the energy of summer while celebrating Levi’s ongoing connection to the city’s creative communities.”
The San Francisco–based brand hosted a launch party May 28 featuring vintage Levi’s pieces, chain stitching and alterations in addition to drinks by Lalo Tequila, food by The Window and a set by SOSUPERSAM.
Levi’s Summer Abbot Kinney edition officially opened May 29 and ran through June 14. Levi’s partnered with The Cart Collective to offer popsicles during opening weekend. The brand also collaborated with Flo Coffee Bar on a custom drink, The Orange Tab. Purchase of this cream-topped icy orange-vanilla latte included a complimentary monogram at the Levi’s pop-up.
