NEWS
Inside the Industry
WTRLSS, a new biotech company, has announced the launch of a technology to transform the $100 billion global denim industry from one of the world’s dirtiest industries into one of the cleanest. WTRLSS technology cuts water in the denim dyeing and finishing process by up to 99.99 percent. The first-of-its-kind digital dyeing technology transforms complex dyeing and finishing processes into one simple step. Every pair of jeans produced today typically requires around 20 gallons of water in the dyeing and finishing process; WTRLSS’ new technology reduces this to two tablespoons. Early product adoption is already underway. The Ha-Meem Group, one of the world’s largest denim manufacturers, producing jeans for Levi’s, Gap, H&M and others, has partnered on a production pilot.
Textiles Manufacturing Expo launches in Charlotte, N.C., April 7–8, 2027, alongside Textiles Recycling Expo USA to bring the textile manufacturing and recycling industries together to showcase the complete textile life cycle. Textiles Recycling Expo USA welcomed 1,858 visitors, 95 exhibitors and 52 expert speakers across two days in April 2026. The addition of Textiles Manufacturing Expo in 2027 will create new opportunities for exhibitors to connect with professionals from across the wider textile value chain. “This new expo will provide a much-needed forum for the suppliers of raw materials and production technologies to connect with textile manufacturers to discuss the innovations and applications that will move the industry forward,” said Chrissy Winegarden, exhibition sales manager at event producer AMI.
Abercrombie & Fitch has announced the next evolution of its multiyear partnership with the NFL for the 2026 season. As an Official Fashion Partner, A&F will continue to deliver its signature NFL apparel with a fashion-first lens representing all 32 teams and reach more customers around the globe with broadened product distribution. The expansion is driven by a new partnership with Fanatics, which will use its reach across online and physical channels to broaden the overall product availability to fans. “Our customers are looking for ways to represent the teams they love while staying true to their personal style,” said Corey Robinson, brand president of Abercrombie & Fitch. “That’s what makes our partnership with the NFL such a natural fit.”
Discover e-Solutions, a provider of Product Lifecycle Management solutions for the fashion, apparel, footwear and retail industries, has announced the launch of its Digital Product Password Solution. As Digital Product Passport requirements continue to develop, brands face the challenge of bringing together product information, material and supplier data, certifications, quality records, and supporting documentation from across the supply chain. “Digital Product Passports are fundamentally a data and governance challenge,” said Colin Marks, DeSL CEO. “Brands need to understand where information comes from, how it was maintained and what evidence supports it. By building DPP capabilities into PLM, that information can be managed as part of the product life cycle and used to create passports when and where they are needed.”
