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Aaron Levant, Agenda

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Rules of Attraction: Tips and Advice for Getting Attendees to Visit Your Trade Show Booth

Trade Show

California Apparel News recently caught up with several trade-show organizers to ask for tips and advice for exhibitors looking to generate excitement and attract more buyers at the trade show.

Buyers Market: What’s New for Trade Shows in 2014

Trade Shows

California Apparel News caught up with several trade-show organizers—from the giant companies with a huge portfolio of shows to the boutique shows merchandised with a highly curated mix. Here’s what they had to say about buyer tools, perks and resources in the coming year.


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