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A model wearing one of the new Siloett swim styles (center) with Chuck Handy Jr. and ML Group President Stephanie Menkin (left) and Handy’s children and business partners Mary Ellen McAteer and Chuck “Charlie” Handy III. | Photo courtesy of CNBC

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Siloett Gets a Made-for-TV Makeover


With decades of swim business experience and a label on the rocks, the Handy family found an avenue to rebrand and rebuild on reality TV.

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