July 26, 2018
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During the struggle to secure a dwindling sense of brand loyalty among Millennial and Generation Z consumers, brands must devise a comprehensive strategy to tell their stories.
The formula for doing business is slowly changing this year. While interest rates were rising at a steady pace last year, it’s a different story this year. The Federal Reserve hasn’t raised benchmark interest rates in 2019 and may even lower them, which is good news for apparel manufacturers and retailers.
In the past year, it has become increasingly more challenging to be an apparel manufacturer, importer or retailer in the United States as uncertainty surrounds trade with China.
Now that the Trump administration’s $200 billion of additional tariffs have gone into effect on thousands of Chinese imports, the apparel and retail industries are figuring out what to do next. Covered in this round of tariffs are buttons, bobbins, yarns, embroidery, textiles, handbags and leather. Apparel is not part of the equation yet.
We asked finance experts and factors to give us their take on the retail industry and how it is shaping up this year.