May 17, 2018
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Q&A: Not Too Overwhelming, Not Too Tiny— What Trade-Show Size Is Just Right?
A shift has been occurring along the trade-show circuit over the last few years as many larger apparel-industry expositions are becoming more segmented, turning toward a shows-within-a-show model, catering to buyers who want to shop around without a particular buying mission.
The Changing Tides of Trade Shows
Trade shows have evolved over the last decade to include more technology, multisensory experiences, event apps and interactive connections with attendees. We caught up with executives from some of the most important industry trade shows to paint a picture of what has changed on the trade-show scene in the past decade and what tech aspects are making an appearance.
Trade Shows Make Changes to Adapt to a Changing World
The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers.
The Crystal Ball Outlook for Trade Shows
The trade-show world is always spinning at a fast pace as event organizers try to keep up with competition, technology and the latest demands for better shows. We caught up with the executives from several apparel and sourcing events to find out what is on the horizon over the next three years. Take a look at their plans for the future.
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