November 12, 2020
Stories this photo appears in:
As trade-show organizers and producers who have weathered the pandemic as well as ongoing financial challenges, what is the new normal for how you do business?
California Apparel News rounded up leaders of the industry’s top trade shows and asked them to share their insights and innovations over the past two-and-a-half years and tell us what the new normal will look like going forward.
With trade shows returning to in-person, what additional amenities are you offering to exhibitors and attendees, and what developments over the last two years are you maintaining?
Over the past two years, a novel phrase entered the language: “the new normal.” And while it typically describes things that are subpar compared to bad times, there’s no reason “the new normal” can’t mean “better than ever.”
Trade-Show Q&A: What shifts or advancements in trade-show production are you most looking forward to over the coming year?
During 2021, the apparel industry saw it all as the devastation of 2020 was followed by hope and recovery. Now, as the fashion business ends this year, there is a continued atmosphere of hope as the industry looks back at COVID-19 in the rearview mirror—it’s still present, but the distance from it continues to grow.
Trade-Show Q&A: As on-site event restrictions are being lifted, how are you approaching trade-show production, and will you utilize virtual options to extend your reach?
Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, Zoom meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time.
Trade Show 2021
After months of developing methods to bring the industry together during the COVID-19 pandemic, many apparel-trade-show producers invested in digital-platform virtual shows, while others waited to safely produce onsite events.