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Artistic Milliners Chief Executive Officer and SFI co-founder Omer Ahmed chose L.A. because of its deep expertise when it comes to the art of making jeans.

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Newsmakers 2021: SFI Fortifies Los Angeles Denim Industry With Launch


After announcing its acquisition of a Los Angeles laundry earlier this year, Pakistan global denim firm Artistic Milliners saw its new West Coast arm flourish. Star Fades International hit the ground running with a blend of denim wash-and-finish veterans and design innovators.

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