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Soorty's new ZERO STONE laundry method uses chemicals to reduce the use of pumice stones in the denim laundry process. The process can produce a variety of washes, from light indigo to faded black. Image: Soorty

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Soorty Launches Newest Denim Laundry Innovation

DENIM

Pakistan-based denim company Soorty has announced its newest innovation, Zero Stone, which aims to revolutionize traditional denim stonewashing.

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