EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
Cruise Watch
When swimwear designers showcased their latest Cruise ’15 collections in July in Miami Beach, several key trends stood out. Look for everything from laser-cut details, activewear silhouettes and edgy leather to color trends such as yellow, gray, and pastel shades of pink and blue.
Run Wild With the Ponies
In her first luxury swimwear collection ever designed, Ashley Morgan Foster knew she wanted it to be as ecologically viable as possible.
Sophisticated Swim to Social Hour
Le Swim is in its sophomore season offering sophisticated swimsuits and après swimwear across the globe.
FIDM Students Get Advice, Inspiration from Some of Denim’s Best
Denim pioneer François Girbaud is credited with a lot of firsts in the industry—from stonewash finishing and industrial washing to stretch denim and new silhouettes such as the baggy jean, the pedal pusher and engineered fit.
OTB: Old-School Graphics
It is relatively easy to get into the T-shirt business, said Eric Byrne, who spent a good part of his career selling T-shirts. You just need screen-printing equipment and some blank T-shirts. The hard part is making good-quality shirts and putting the right graphics on them.
Denim Trends
Surf’s up. From easy cut-offs to bleached denim and boyfriend jeans, denim designers take inspiration from So Cal’s laid-back lifestyle. Catch a wave for the hottest looks of the season
Business Tools for Capitalizing on Trend Information
Global trend and style intelligence firm WGSN relaunched its website to combine its strengths with Stylesight, the New York–based trend forecasting firm it acquired last November.
New Lines
The following new lines showing at Los Angels Fashion Market.
Opening at LA Market
After testing the U.S. waters over the last year, French denim brand Skylton is putting down roots with the opening of a new showroom at the California Market Center.
Smith, Uner to Relaunch FashionWeekLA.com
Los Angeles Fashion Week has been criticized throughout its history for not attracting enough buyers and not producing enough shows for high-profile designers. For Kelsi Smith, director of Los Angeles Fashion Council, a community organization for fashion designers, what the fashion week needs is better organization.
Zero Degrees Celsius
An abundance of light streams in through the south-facing windows of the new showroom for the Zero Degrees Celsius line.
Agent Icon
After many years on the 12th floor of The New Mart, the Agent Icon showroom moved in in June to a new space on the second floor of the Cooper Design Space, where light filters into the bright space through the trees lining Los Angeles Street.
Showroom Profile: Lynn Girard
After 36 years of running a showroom in the California Market Center, Lynn Girard thought it was time for a change.
Fashion: Swimming Pool
Prepare for a chic getaway with Cruise ’15’s bright, eclectic mix of swimwear. Here are some of the hottest looks to wear poolside.
Flirty and Cool
Fans of the HeartSoul juniors line will soon find a collection of swimwear and coverups following a licensing agreement between Gardena, Calif.–based Big Strike, owners of the HeartSoul brand, and Miami-based swim maker In Gear Fashions Inc.
