H & M Opens in Downtown LA on May 1
H & M opens its largest store in Southern California in downtown Los Angeles.
Trina Turk’s Spring Affaire
Trina Turk, one of Southern California’s high profile designers, will produce a runway show and a trunk show for cause on May 3 for A Spring Affaire, a fundraiser for Operation School Bell, which supplies new clothes to impoverished kids from the Los Angeles Unified School District. The event starts 10:30AM at Four Seasons Hotel in Beverly Hills.
Wet Seal Exiting Arden B Business to Concentrate on Plus-Size Stores
Wet Seal Inc. to convert 31 Arden B stores to Wet Seal + merchandise and the rest to Wet Seal merchandise .
Giant Cake at the Center of Beverly Hills Bash on Rodeo Drive
Rodeo Drive blocked off for Beverly Hills' centennial celebration.
Insight X Komono Party
Temperatures started dipping and it started raining on the night of April 25, perfect time to have a party at the Insight boutique in Venice.
Beautiful Fül’s New Line
Beautiful Fül celebrated one year of running its flagship store in downtown Los Angeles on April 24 with what else, a new line.
World Cup Kickoff
The World Cup is a little more than six weeks away, which means it’s time to gear up your quadrennial dose of soccer terminology and fashion.
Trendabl: Mixing Social Networking and E-commerce in Three Clicks
Jon Alagem, chief executive officer and founder of Trendabl, noticed his friends were posting their outfits and style shots to their social networks, but their followers were unable to find and shop the looks directly. Alagem set out to create an e-commerce space with a customized solution that would be seamless for merchants and users alike.
Forever 21 Opening New Store Concept
Fast-fashion retailer Forever 21 is going after the bargain shopper with gusto.
Footwear Show Lazr Bows at The New Mart
The Lazr footwear show kicked off in its new home on the third floor of The New Mart in Los Angeles for its April 23–25 run with a small group of higher-end shoe brands and an eye on the next edition of the show in August.
Support Denim Day
Los Angeles Mayor Eric Garcetti joined Los Angeles Police Chief Charlie Beck, musicians Aloe Blacc and Maya Jupiter, and Guess? Inc. founders Maurice and Paul Marciano April 23 in kicking off Denim Day 2014 in Los Angeles.
New Fabric for Casual Luxury
Casual luxury is a signature California look, and veteran fashion executive Derek Tucker thought he could up the ante on this style with a fabric that he developed. It’s called Luxmere.
Oak To Open 2nd LA Boutique, on Beverly Blvd
Oak, the American Apparel–owned high-fashion chain of boutiques, is on the move and will open a second Los Angeles boutique in the next few weeks. However, a specific date has not been announced, said Conor Riley, Oak’s social-media director.
















