Boulmiche, a Leading Boutique, Moves

Boulmiche's new Beverly Hills location

Women's boutique Boulmiche helped set luxury trends for more than 35 years in Beverly Hills, Calif. It also gained cachet as the location of a snooty boutique in 1990 film Pretty Woman. In 2010 Boulmiche will move from its perch on the corner of Santa Monica Boulevard and Rodeo Drive to 325 N. Beverly Blvd., also in Beverly Hills.

Boulmiche’s new 1,600-square-foot space was carved off from a Ron Herman store. The Herman store will continue to do business adjacent to the new Boulmiche location, according to Jay Luchs, an executive vice president of real estate company CB Richard Ellis. He brokered the deal for Boulmiche’s move. Boulmiche will keep its location at the Brentwood Gardens retail center in WestLos Angeles. The Beverly Hills Boulmiche will open in Spring 2010.