Rhythm Packaway: More Than Meets The Eye
Part Transformers and part presto-expando camping tent, Rhythm’s Spring ’12 Packaway Travel series of clothes fold into their own back and front pockets. The idea was to economize precious carry-on satchel space, (we assume because they’re saving the checked baggage allowance for the important stuff—surf, skate and snowboards) and make packing in a hurry as brainless as possible.
The Rhythm guys whip out unexpected quirks in the actual design of the compactables too. Screenprinting on ripstop nylon boardshorts gives a vintage acidy washed appearance, and is supposedly really difficult to do. On the packable anorak, a mini-gingham fabric says smooth dandy rather than REI.
Being a company for aquatic, concrete and snow gliders, the threads were also built to withstand "anything you throw at them, oftentimes all in a single 24-hour period." Though they didn't elaborate specifics about the "potential activities" that the clothes could endure, we think whatever happened during these real life travel tests have something to do with why they wanted to use zero thinking energy on packing. Preserve those IQ points for catching the plane, boat, train or van to the next thrill.
