Rhea Cortado

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From Real World Wearables to Targeted Messaging, Challenging Assumptions at West L.A. Tech Conference


Retailers and brands put their heads together at the Fashion Digital Conference, held at the Olympic Collection and Banquet Center in West Los Angeles on May 19 to dig deeper for answers of how to improve their apparel businesses with technology.

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Fashionable Fitness Gear for the Active Minimalist

Olympia Activewear

A fan of minimalist home design and fashion, designer Kaili Lickle was turned off by standard offerings of highlighter-hued tank tops and complicated leggings she saw when shopping for activewear clothes.

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Artisan-Driven Boutique Production in Coastal Mexico

The Quality Skills Center

It was never Amber Sellers’ dream to have her own accessories and apparel factory—until she discovered what she could do with it.

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SIMA Image Awards

Surf Industry

Surf Industry Manufacturer’s Association (SIMA) hosted its Image Awards on Feb. 13 at The City National Grove of Anaheim.

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Capturing the Style of the Endless Summer

2014 Waterwear

The reintroduction of vintage surf brands seeks to recapture the excitement of surfing's apparel pioneers.

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Stone + Cloth: From Kilimanjaro to Downtown Los Angeles

Stone + Cloth

Matthew Clough's hike up Mount Kilimanjaro in Tanzania inspired the mission for his accessories company.

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Business-to-Business Technology Solutions for Fashion Are Gaining Traction


Walk down the trade-show aisles 10 years ago, and most likely every desk had a stack of paper order forms. Today, it’s more common to see customers tapping an iPad to take notes and place orders through an application such as NuOrder.

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Jacob Davis: Denim From Street to Stage

Jacob Davis

Their double lives give them added insight into menswear market research.

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Vans Expands Boardshorts Program

Vans Boardshorts

Vans hopes its loyal shoe fans will become boardshorts fans too.

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Tortoise Jeans: Getting More Wash Using Less Water

Tortoise Jeans

Tortoise uses an ozone process to alter the jean’s color

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