Surf Industry Manufacturer’s Association (SIMA) hosted its Image Awards on Feb. 13 at The City National Grove of Anaheim.
The reintroduction of vintage surf brands seeks to recapture the excitement of surfing's apparel pioneers.
Stone + Cloth
Matthew Clough's hike up Mount Kilimanjaro in Tanzania inspired the mission for his accessories company.
Walk down the trade-show aisles 10 years ago, and most likely every desk had a stack of paper order forms. Today, it’s more common to see customers tapping an iPad to take notes and place orders through an application such as NuOrder.
Their double lives give them added insight into menswear market research.
Vans hopes its loyal shoe fans will become boardshorts fans too.
Tortoise uses an ozone process to alter the jean’s color
Thomas Hill’s and Jackson Chandler’s goals
Sean Barron has figured out
More and more frequently, brands are looking backwards in their history to move their inspiration forward. Designer Jason Bleick rediscovered the famed surf brand Hang Ten on the racks at Kohl’s.