Clothing for an Alta-Surfing Lifestyle
OurCaste clothing, based out of the sunny side of Newport Beach, Calif., offers a full range of menswear pieces. The surf-inspired brand started as a line that complements the beach, surfing and skateboarding lifestyles and taking a healthy approach to life, as well as encompassing the idea of the great outdoors and riding freely on motorcycles. Michael Quinones and Matt Davis started with similar interests in mind, wanting to create a standout company that could cross over from surf, action sports and contemporary while bridging a gap in men’s fashion.
Davis said the two wanted to bring a positive, fresh approach to the apparel industry. The brand launched in January 2013 at the Capsule Show in New York. Since then, they have shown at several trade shows, including Agenda in Long Beach, Calif.
The brand’s interpretation of “alt surfing” is reflected in the illustration choices shown in the tees. The collection consists of a variety of styles, some of which entail kitschy quips and others with fun, dark-humored messages, all pulling in a clean and simplified look. There is nothing fussy or muddled about the images. A broken peace sign, or missing link on the symbol, is positioned on most of the tees. Quinones comes in with elevated graphic designs and cool typography, offered in varied watercolor washing techniques.
There is a comfortable, easy silhouette to the tees that are offered in French terry, premium tri-blend and 40 single jersey fabrications. The pocket tee is a revolving style that wholesales for $14 and is manufactured domestically. While all screen printing is done locally, the basic tees are manufactured in Mexico.
OurCaste is currently sold at American Rag, Aloha Sundays, Zebra Club, Seed Peoples Market, Need Supply, Nordstrom, Urban Outfitters and more. The line is showing this summer at Capsule in Las Vegas.
For more information, visit www.ourcaste.com.