Sarah Wolfson

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Fred by Fred Segal: Denim Rooted in Los Angeles Culture

Fred by Fred Segal

For the first time since retailer Fred Segal opened its doors in Los Angeles in 1965, the famous Fred Segal name will appear on an apparel line: Fred by Fred Segal.

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Year of Ours: Athleisure as the New American Sportswear

Year of Ours

Los Angeles–based Year of Ours wants to put its mark on women’s sportswear with an in-house production facility and made-in-America craftsmanship.

Trends are High at Swim Collective

Trade Shows

Swim Collective returned to the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, Calif., for an Aug. 8–10 run that drew a sizeable crowd and an expanded exhibitor base.

On and Off the Court With P.E Nation


Australian-born activewear brand P.E Nation was conceived as a performance line that can translate into any lifestyle. The athleisure line launched in March in Australia and recently made its U.S. debut with its third collection, titled “All Sports.”

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Agenda Goes Back to its Roots in Long Beach

Back in the LBC

Energy was high during the July 29–30 run of action-sports and streetwear trade show Agenda, held at the Long Beach Convention Center in Long Beach, Calif.

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Summer Ready with House of Harlow 1960 x Revolve

House of Harlow

House of Harlow Creative Director and pop-culture icon Nicole Richie celebrated her collaborative project with Revolve clothing on June 2 at theRevolve Social Club on Melrose Boulevard in Los Angeles.

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LA Market Draws Western Retailers Looking for Everything from Immediates to Resort

LA Market

Business was surprisingly good during the June 6–9 run of Los Angeles Fashion Market despite a schedule that overlapped with several other regional markets as well as the California primary election.

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For Better, Not Worse: Apparel With a Purpose

Apparel With a Purpose

With every For Better, Not Worse (FBNW) shirt sold, a bag of groceries goes to a child in need.

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Rokit: Skate Meets Street Basketball


Rokit menswear line is a Los Angeles–based lifestyle brand that bridges the subcultures of skate and street basketball.

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Grlfrnd Denim: Revolve Denim Has a Vintage Look With a Contemporary Fit

Grlfrnd Denim

E-commerce powerhouse Revolve clothing has added another line to its roster with the launch of Grlfrnd denim, a made–in–Los Angeles vintage-inspired denim collection that is produced by Alliance Apparel, the manufacturing business acquired by Revolve last year.

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