Sarah Wolfson

Recent Stories

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For Better, Not Worse: Apparel With a Purpose

Apparel With a Purpose

With every For Better, Not Worse (FBNW) shirt sold, a bag of groceries goes to a child in need.

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Rokit: Skate Meets Street Basketball


Rokit menswear line is a Los Angeles–based lifestyle brand that bridges the subcultures of skate and street basketball.

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Grlfrnd Denim: Revolve Denim Has a Vintage Look With a Contemporary Fit

Grlfrnd Denim

E-commerce powerhouse Revolve clothing has added another line to its roster with the launch of Grlfrnd denim, a made–in–Los Angeles vintage-inspired denim collection that is produced by Alliance Apparel, the manufacturing business acquired by Revolve last year.

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OC Mix: Regional Trade Show Bows in Irvine, Calif., With Contemporary, Swim Brands

OC Mix

A small group of Southern California fashion and accessories labels hosted OC Mix, a mini trade show held April 18–19 in a space within the Irvine, Calif., headquarters of Z Supply LLC.

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Yeba: From Contemporary to Contemporary Activewear


Fashion veterans Cedric and Yves Benaroch, the creators of 2B Free clothing, made a mark with Hollywood’s celebrity sensations in early 2001. The heavily graphic loungewear of 2B was a precursor to the debut of their new line, Yeba, which stands for “You’re Everything Beautiful Always,” and exclusively launched on their website in March.

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Staud Clothing: Customizing with Accessibility and Quality in Mind

Custom Built

Staud clothing is a customizable luxury line that takes women virtually to the design table.

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Giejo: Sustainable Fashion With an Edge

Swim New Resource

Gabby Sabharwal took her fashion marketing and public-relations experience and applied it to launch a swim brand, Giejo which mixes runway inspiration with street style to create pieces that can be worn on and off the beach.

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Hackwith: Swimwear That Embraces All Shapes

New Swim Resource

When Lisa Hackwith launched her swimwear company, Hackwith Design Co., in 2013, she had a mission to produce quality, sustainable, locally made clothing.

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Varley Activewear: European Sophistication Meets California Style

Varley Activewear

The husband-and-wife team behind the line Varley, Lara and Ben Mead, split their time between the U.S. and Europe, which gives the London-born, California-inspired luxury lifestyle brand the sophistication of London and the ease of California.

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James Cox Knits: Kits for Men’s Knits

Men's Knits

James Cox is looking to put knitting needles—and knit menswear designs—into the hands of home knitters with a collection of knitting kits.

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