Stacey Todd to Open Robertson Location
Stacey Todd is moving to Robertson Boulevard. The women’s clothing store has been one of the influential boutiques of Studio City in Los Angeles’ San Fernando Valley since 2000. Shop founder Stacey Feldman will open a second location of Stacey Todd, and it will be located on the corner of Robertson Boulevard and Dorrington Avenue, a few blocks up from the premier strip of shopping on Robertson.
The 1,700-square-foot store is scheduled to open Aug. 17 in the space of a former art gallery. Feldman said the new store will offer the same merchandise mix as the Studio City store, which includes labels such as Band of Outsiders, Rag & Bone, Barbara Bui, Helmut Lang, Koral Denim and J Brand. However, the new shop's unique layout will be different from the Studio City shop.
“I didn’t want a storefront. I wanted something more unique,” she said. Other neighborhood shops sell brands that will be offered at her store. Her new shop is a short drive away from a branded Rag & Bone shop. Feldman believed that there will be no competition with her branded neighbors because the consumer for a multi-brand store will be different from the shopper at a branded store. Feldman plans to work the shop's floor at the Robertson Boulevard boutique. She also works at the Studio City shop.
The property features a front courtyard and a back courtyard with a fountain. The extra space will allow the store to host cocktail parties, dinners and events.
The store is located on a strip of Robertson that is north of the premier section of the high-profile shopping street and just south of the corner of Robertson and Melrose Avenue, which is the site of prominent boutiques, including John Varvatos. The HLNR fashion boutique, owned by popular boutique brand H. Lorenzo, and children’s store Bel Bambini do business in the area.
Feldman preferred that her shop be off the main strip. Parking is easier to find. It gives her a chance to build the reputation of her shop by word-of-mouth, just like she did with her shop located at 13025 Ventura Blvd. It was once an isolated strip of Studio City. “I built my Studio City business strictly on word-of-mouth. I feel like this will work the same way,” she said.