Halladay is a women’s contemporary line
NEW RESOURCES
Halladay: Denim Built for Comfort
The owners of newly established women’s contemporary line Halladay, Greg Duzian and Azi Tchatalbachian, have worked in the fashion industry for more than 25 years. The two have covered everything from design to product development, sales and marketing, production, and sourcing.
“We’ve been involved in one way or another with companies like Aeropostale, Kenneth Cole, Heritage 1981, JCPenney, Guess, True Religion, Dickies Girl, Anchor Blue and more,” Duzian said.
Duzian and Tchatalbachian are now launching their own brand, Halladay, in partnership with El Monte, Calif.–based Vibes Base Enterprise, which owns Level 7, Standards & Practices and Bette Paige sweaters.
Tchatalbachian handles fabrics, fits and washes/finishes while Duzian oversees the production process. Vibes Base Enterprises handles all the back-end work, providing design assistants, technical designers, an in-house fabric print artist and pre-production experts.
Halladay has denim at its core, but Duzian and Tchatalbachian didn’t want the denim pieces to overshadow the other components of the line. “Working with denim comes very natural to us, and we wanted to present a more diversified product line that would set us apart from other labels in the stores,” Duzian said.
Halladay had a soft launch at the Project trade show in Las Vegas last August. Duzian and Tchatalbachian have a vision to dress customers of all sizes. Halladay pieces are meant to be mixed and matched for different looks. There are versatile tops that can be buttoned down to fit as a sweater, shawl, scarf or open-sleeve soft blouse for a dressier touch.
The Spring 2014 collection includes classic brushed denim, slimming black pants with side-zipper paneling, motorcycle jackets and casual cotton jersey tops. A stand-out piece is a cobalt-blue geometric-shaped dress with a high neck tie. The printed woven bottoms have a clear coating finish that gives them a worn leather hand feel while the soft wash on the indigo denim gives one style a “my favorite jean” aspect, Duzian said.
Comfort fit is built into all the bottoms, tops and sweater knits, which is a major theme throughout the collection.
All the products are manufactured in China, and fabrications include tri-blend indigo stretch denim, rayon/cotton stretch bull denim, cotton/Lycra sateen, rayon-rich Ponte di Roma and a lightweight indigo denim.
Wholesale price points range from $19 to $26 for tops and sweater knits. The denim is wholesale priced from $26 to $36.
For more information, contact (818) 917-9827 or visit www.vibesbase.com/brand/halladay.
